Once you have decided to go ahead with advertising in Asianet, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. The agency uses BARC data to decide the TG and Asianet viewer profile matches. Firstly, the media agency will help you in deciding if advertising in Asianet is right for your brand.
There are several roles that a media agency plays while executing your TV campaign. THIRUVANANTHAPURAM: The Union Ministry of Information and Broadcasting has blocked the transmission of Malayalam TV channels Asianet News and Media One for 48 hours for improper reporting of Delhi riots.ĪLSO READ | Delhi riots death toll rises to 53 police maintain number stands at 44Media Agency can play a critical role if you are planning to advertise in Asianet. This is a continuation of the various steps taken by the Modi government against media freedom, he said in a statement issued here. Due care and responsibility is expected while reporting news based on such incidents."ĬPI state secretary Kanam Rajendran has termed the ban as an attack on media freedom. The Ministry has time and again issued advisories to all News Channels to comply by the provisions of the rules. The notice to Media One said: "Such reporting could enhance the communal disharmony across the country when the situation is highly volatile. Such reporting could enhance the communal disharmony across the country when the situation is highly volatile." The ministry's final notice to Asianet News, issued on Friday, said: "While reporting such critical incident, the channel should have taken utmost care and should have reported it in a balanced way. The channels later submitted their explanations.
On February 28, show cause notices were served on the channels. The ministry had on February 25 issued a warning to channels against airing contents that incite violence or promote anti-national attitudes. Channel seems to be critical towards Delhi Police and RSS.” It also questions RSS and alleges Delhi Police inaction. The action is for violating the provisions of the Cable Television Networks Rules which prohibits "airing attacks on religions or communities, promoting communal attitudes" and "inciting violence, against law and order maintenance and promoting anti-national attitudes", the order said.ĪLSO READ | Delhi riots death toll rises to 53 police maintain number stands at 44Īmong the reasons cited by the Information and Broadcasting ministry in banning Media One was this: “Channel’s reporting on Delhi violence seems to be biased as it is deliberately focusing on the vandalism of CAA supporters.
The action came into effect from Friday 7.30 pm and will be in effect till 7.30 pm on Sunday, March 8. The Ministry prohibited the transmission or re-transmission of the two channels for 48 hours on any platform throughout the country.
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